UGARÉZ is an independent luxury knitwear label founded in Cusco, Peru.
Born in the Andes, the brand explores the space where craftsmanship, mythology, and contemporary fashion meet. Each piece is created as a collectible object—handmade over weeks of meticulous work using natural fibers and traditional crochet techniques, reimagined through a modern editorial vision.
Rather than following seasons or trends, UGARÉZ tells stories. Every drop introduces a new chapter, where garments become characters and handcrafted details carry meaning. Quechua words, sculptural crochet flowers, and expressive color palettes celebrate the richness of Andean culture without reproducing it literally, transforming heritage into fantasy.
Each creation is produced in very limited quantities, embracing slowness, individuality, and the beauty of handmade imperfection.
UGARÉZ believes that clothing can hold memory, emotion, and myth.
Founder
Diana Ugaréz is the Founder, Creative Director, and Designer of UGARÉZ.
Based in Cusco, Peru, she creates collections that merge contemporary fashion with handcrafted techniques, building immersive visual worlds inspired by the Andes, mythology, and fantasy. Her work celebrates the value of time, craftsmanship, and storytelling, transforming knitwear into wearable art.